If you’re looking for a custom home builder case study with real numbers and a repeatable system, this one shows exactly how a luxury builder replaced inconsistent word-of-mouth leads with a predictable growth engine. In six months, the builder increased best fit leads by more than 200 percent, boosted traffic 187 percent, achieved a four to one ad ROI, and generated more than 30 million in contracted revenue. The outcome was not a fluke. It was the result of a clear system built around automation, partner development, and better digital visibility.
Before partnering with CLB, the builder faced the same problems that slow down many high end custom builders. Website traffic existed but wasn’t converting into real conversations. Lead quality was weak, referral volume fluctuated, and no digital system was in place to qualify prospects or guide them to a first meeting. Partner relationships with architects and designers were informal and produced inconsistent results. The builder wanted predictable demand, more best fit clients, and a shorter path from inquiry to booked meeting.
If you’re unsure where your own performance stands, start with a Builder Benchmark audit to surface gaps in visibility, conversion, and partner activity.
CLB applied a proven framework that blends AI driven SEO, targeted paid media, a sales funnel website, and CRM powered follow up. This system is designed for the way buyers actually research and choose builders today.
The first step was a complete sales funnel website redesign. The new site delivered clearer calls to action, stronger storytelling, and a mobile first experience that loads fast and guides prospects to book a call. Forms were rebuilt to qualify fit and timeline so sales teams could focus on high value conversations. Tracking and attribution were put in place to tie every activity back to revenue.
CLB launched an AI driven SEO program focused on high intent local keywords and long form content built to rank for buyer and builder FAQs. This increased organic visibility and drove more qualified traffic to the site. Paid campaigns were layered in with creative tuned to intent, geography, and project type. The combined strategy produced a significant jump in traffic and a reliable flow of prospects.
Automation handled what used to fall through the cracks. CLB integrated CRM follow up sequences that kept prospects engaged, moved them toward meetings, and reduced the time between inquiry and first conversation. Weekly KPI reviews ensured the team stayed focused on the activities producing the strongest return.
The builder entered the CLB Strategic Partner Program, which opened up collaboration with designers, architects, and premium vendors. This increased visibility in the right circles and generated more than 30 million in additional contracted revenue. Partner sourced work became one of the most efficient acquisition channels and helped sell out a new community.
The combined system produced measurable gains across the board.
Key outcomes
Clients described the shift in simple terms: they went from invisible online to booked out for the year.
CLB’s approach is built on a dual program strategy. The Dominate Program drives predictable lead generation through digital channels. The Strategic Partner Program creates high value alliances that deliver large, ready to build projects. When combined with automation and weekly KPI discipline, builders gain a durable, scalable marketing engine instead of a patchwork of disconnected tactics.
Builders using this system see gains not only in lead volume but in lead quality. Sales teams spend more time talking to the right clients and less time chasing poor fits. Budgets stretch farther because campaigns target qualified demand instead of broad audiences.
If you want to see where you stand and what it would take to build a predictable growth engine, get a personalized review of your website, traffic, conversion paths, and partner footprint. You will receive a ninety day action plan with clear priorities.
For those who prefer to dive deeper into the entire system, download the full case study and see the complete playbook that produced these results.
The Certified Luxury Builders Network leads luxury builders to greatness. Since 2016 CLB Network and builders across the nation with annual sales ranging from $5M - $50M have worked together to deliver a 5-Star experience and become market-leaders. Working with one great company at a time, CLB gives builders the tools, training, and support to achieve success in Quality, Profit, and Pipeline freeing leadership to work on—not in—their business.
We're here to help builders. Experience and expertise is just a click away. Contact us today to see how your business measures up to our builders' benchmark, learn what "GREAT" looks like, and see how CLB can take your business to the next level.