Engage Best-Fits by Addressing Their Pain Points. Build Trust & Legitimacy. Connect With Those Who Intend to Buy, Build, or Remodel.
Our clients often ask us, “How do I market myself as a home builder?” The truth of the matter is, building and sustaining a marketing content strategy can be difficult which is why builders need a partner like CLB to do the heavy lifting. The three most common pain points we hear from clients in your industry are: maintaining quality, publishing consistently, and achieving engagement goals.
At CLB Network, our team of experts specialize in digital marketing for home builders, allowing us to create quality content over the course of our relationship. This unlocks valuable time for your team to focus on what you do best - build beautiful homes for your clients!
If you’re looking to connect your brand to every best-fit client, and have the luxury of choosing which clients and projects to work with, then this is your solution!
CLB’s digital library for builders is an affordable marketing tool filled with home builder marketing ideas for luxury builders and remodelers to use for generating leads, increasing brand awareness, saving time and money, and much more!
"They've absolutely been helpful to our customers. Customers are happy to put in their contact information to download them. Gives us a solid lead flow, to have the sales team follow up on. It has really transformed our website from being just a place where people found out about Evolutionary Homes to actually generating leads.
I'm not aware of any of our competitors that have as comprehensive of a library of guides as we do. Most of our competitors are thankfully stuck in the same position that we were two years ago in that their website just shows floor-plans and pictures, not necessarily generating leads." -Ryan Murphey, Evolutionary Homes
A detailed look at 14 days in the life of a CLB marketing campaign and how our marketing strategy connects builders with best-fit clients and 7-figure projects.
What is content marketing? The purpose of inbound content is to attract, delight, and engage your target audience through helpful content and experiences that are specifically tailored to them.
"The purpose of these guides is to : Attract, Engage, Differentiate, Educate, and Build Trust with your Best-Fit Clients when they are looking for help. Your content should attract the right people to your site, convert those people into leads, and nurture and help close them into customers.", Mike Myers, CLB Network
"The free resource guides are really helpful. They help our clients answer questions, understand processes and make decisions. It not only builds a strong level of trust but it saves them thousands of hours of consulting with other people" -Julie Laughton, Julie Laughton Design Build
Discover how CLB creates dynamic content marketing strategies for luxury builders designed to elevate your business, help you dominate your market, and increase your pipeline.
Roughly 60% of marketers stated Content Marketing is ‘very important’ or ‘extremely important’ to their overall strategy. [ Source: HubSpot Research, North American Survey, Jan - Feb 2020 ]
However, only 24% of marketers plan on increasing their investment in content marketing in the next year. [ Source: HubSpot Research, Global Survey, Nov - Dec 2019 ]
How do you measure the success of your content marketing strategy? Sales! The most common measurement of success for content marketing is Total Sales generated.
Is your team set up to consistently produce successful content, and show a return on investment? If not, that's where we come in.
Marketing is more important than ever for luxury home builders. Take this 3-minute audit to determine the improvements that need to be made to your marketing and sales strategy in order to dominate your market and fill your pipeline with best-fits.