Great builders execute and deliver consistently in the areas of Quality, Pipeline, and Profit. They do high quality work and deliver a 5-Star Experience every time, to everyone. They have a profitable business that becomes a real asset. They've not only built great projects, but a brand that attracts a pipeline of Best-Fit referring strategic partners, prospects and clients. They have more market interest than they need, and choose the projects they want. The great builder gets to focus on what he likes, and leave the rest to others.
Your CLB team measures success in terms of the number of marketing qualified and sales qualified inbound marketing leads produced and visitor engagement. CLB measures our partnership success in Revenue, New Projects, and Net Profit. We want all of our members to achieve a goal of putting a minimum of $1M in profits in the bank.
The Accelerate Plan includes proven processes and tools for you to get your business “Top of Market” ranking distinction for more best-fit clients, strategic partners, and to close more projects.
Ideal for: Motivated builders at or not much above a $5M annual revenue, and who are in a business stage in which they're comfortable working both on and in their business a lot.
The Website Plan is available in addition to Accelerate plan members whose marketing leading brand needs a website to match, and generate more actionable best-fit client leads. Our laser-focus on luxury builders means a CLB website is an unmatched brand-building lead generation tool, and it doesn't require any management at all on your part at all.
Ideal for: The busy Accelerate member who's ready to leverage their Top of Market brand to generate more best-fit leads through a builder-exclusive sales-funnel website that doesn't require ongoing time and attention - but keeps getting better.
The Automate Plan includes everything in Accelerate but our in-house experts actually execute best-fit client winning marketing, and get you the sales training and tools to close projects. Offload tedious and time consuming social media and content creation work, while delegating marketing to experts, so you can focus on closing sales and building award-winning projects.
Ideal for: The focused builder who's aiming to double their revenue without doubling their workload, or creating more distraction from core tasks. Ready to delegate, ready to automate.
The Dominate Plan is the product of multiplying Automate and Website - it's not simple addition because everything working together unlocks tremendous potential. The CLB sales-funnel website transforms with additional features that enhance every aspect of your marketing. Likewise, CLB-implemented marketing goes into high-gear when our expert marketers and developers execute in unison for you. The CRM gets enhanced capabilities, and the deepest possible analytics.
Ideal for: The successful builder ready to unlock full potential and level-up their business with a leading brand, focused team, upgraded sales-funnel website - without an additional hire, or taking any more time from their busy schedule.
The Awesomeness+ Plan is available to select Dominate members who's businesses are executing at CLB-level greatness and are ready to pour jet fuel on business to light up the market they dominate, win the projects, and level-up the business through laser-targeted advertising.
Ideal for: The Dominate member who's achieved market dominance and excellence and ready to scale up.
Research & Analysis
Pipeline Builder Process
Business Operating System
CLB Sales Process
CLB Sales CRM
Top of the Market Brand
Marketing Campaigns
CLB Referral Network
Meeting Schedulers
Survey & Reviews Application
Sales Funnel Focus
Client Portal Integrations
Intelligent Design
Powerful Code
Secure Hosting
Easy Start, Fully Managed
SEO & Social
Real Experts
Research & Analysis
CLB Sales & Automated Marketing CRM
Marketing Campaigns Executed
Social Media Updates
Marketing Automation
Website Upgrades
Ongoing Content Creation
Deeper CRM Integration
Seamless Marketing Campaigns
Custom Email Strategy & Execution
Auto Responses
Blog Nurture
Existing Partner Campaign
Nurture Campaign #1
Nurture Campaign #2
Nurture Campaign #3
Partner Nurture Campaign #1
Additional Email Campaigns
Continuous Content & Technology Updates
Business Reporting and Reviews
Micro Targeted Marketing
Premium Programming & OTT
Multi-network Display Ads
Unmatched Expertise and Exposure and the Right Moments
We believe multi-million dollar decisions are made in minutes and we bring the very best technology and techniques to bear for Luxury Builders and partner businesses in those crucial moments.
| Accelerate | Automate | Dominate |
|---|---|---|
| Includes: Systems, Training, and Select Service Implementation by CLB | Includes: Accelerate, Full CRM, and Full Service Implementation by CLB | Includes: Automate, CLB Website, and Full Service Implementation by CLB |
| $4,000 per month | $6,000 per month (includes Accelerate Membership) | $8,000 per month (includes Accelerate & Automate) |
| Pipeline Builder Sales Process & Tools | ✓ | ✓ |
| Target Market & Best Fit Client Profile Analysis | ✓ Includes Target Market Study | ✓ |
| Proven Sales Process, and Training to land Best-Fit Clients | ✓ | ✓ |
| Contracts | ✓ | ✓ |
| Custom 4-Page 4-color brochure | ✓ Luxury Home Living Magazines | ✓ |
| Unique Selling Proposition (USP) presentation and text | ✓ | ✓ |
| ✗ | ✓ Sales Support Resource Documents | ✓ Includes CRM-Connected Website Resources Page |
| Branded Sales & Marketing Video (available for $10,000) | ✓ Available for $10,000 | ✓ Included |
| Business Operating System | ✓ | ✓ |
| Job, & Process Management System & Templates | ✓ | ✓ |
| Document and Record Management | ✓ | ✓ |
| Quarterly Business Reviews | ✓ | ✓ |
| Weekly Business Meeting Management Tool | ✓ | ✓ |
| Internal & External Collaboration | ✓ | ✓ |
| File Sharing | ✓ | ✓ |
| Best-Fit Partner Outreach Strategy | ✓ | ✓ |
| Identify Architects, Interior Designers, & Realtors for best-fit client referrals | Includes Research and target list for your market | ✓ |
| Campaign templates for outreach to potential partners | Includes Weekly CRM-integrated Campaign to target list | Includes complete website tracking integration |
| ✗ | ✓ Partner Meeting Schedule Tool | ✓ Partner Meeting Schedule Tool |
| CLB Parade of Homes Marketing Plan, and Templates | ✓ Includes Landing Page and CRM Integration | ✓ Includes Text SMS integration |
| CLB Client Relationship Management (CRM) Platform | ✓ | ✓ |
| SmartMail Email Templates with Tracking | ✓ Includes branded SmartMail Templates | ✓ Includes custom SmartMail Templates |
| Contact Database and Pipeline | ✓ Includes Imports & Customization | ✓ |
| Mobile-CRM | ✓ | ✓ |
| CLB Automated Client Survey and Review System with all Templates | ✓ Includes CLB Management of Process | ✓ Includes CLB Management of Process |
| Reputation Management to Mitigate Bad Reviews | ✓ | ✓ |
| Quarterly Business Review (1-hour call) | ✓ Includes Monthly Call | ✓ Includes Monthly Calls |
| ✗ | ✓ Includes Analysis & Reporting | ✓ Includes Analysis & Reporting |
| ✗ | ✓ Includes Competitive Recommendations | ✓ Includes Competitive Recommendations |
| Technology Recommendations | ✓ Basic Tech Consulting | ✓ Premium Tech Consulting |
| CLB Membership Discounts for Add-on Services | ✓ | ✓ |
| #1 Ranking in Houzz Directory for Primary Market | ✓ | ✓ |
| Keyword and upload all photos | ✓ | ✓ |
| Weekly upload of (1) CLB Network project | ✓ | ✓ |
| Houzz Profile Optimization and Market Analysis | ✓ | ✓ |
| Social Media Profile Optimization | ✓ | ✓ |
| LinkedIn, Facebook, Instagram, Yelp, and Google | ✓ | ✓ |
| Weekly Posts to Social Media Facebook 3x/Week Twitter 3x/Week LinkedIn 3x/Week | ✓ Includes Links back to CRM-Linked Landing Pages Facebook 5x/Week Twitter 5x/Week LinkedIn 5x/Week Instagram Coming 2022 GoogleMyBusiness 2x/Week | |
| Social Media Analytics & Reports | ✓ | |
| Social Connections | ✓ | |
| Social Following | ✓ | |
| Social # Hashtags | ✓ | |
| 1 Monthly Branded Blog Article | 1-2 Custom Articles published in CRM-linked website blog | |
| Articles designed to support Buyer's Journey | ✓ | |
| Email Campaigns to Drive Blog Traffic | ✓ | |
| Social Media Campaigns to Drive Blog Traffic | ✓ | |
| Lead-Magnet Resource Documents 2 Documents/Quarter | ✓ 3 Documents/Quarter | |
| Branded Landing Pages | ✓ Customized CRM-Linked Website Landing Pages | |
| CLB Sales CRM | ✓ | |
| Generate & Import Target Partners List | ✓ | |
| Import Existing Client Database | ✓ | |
| Import Existing Partner Database | ✓ | |
| Import Existing Sub./Supplier Database | ✓ | |
| Branded Email Campaign Templates | ✓ | |
| Branded Email Campaign Sequences | ✓ | |
| Sending Email Campaigns | ✓ | |
| CAN SPAM Compliance | ✓ | |
| Improved Deliverability DKIM Email Sending Authentication | ✓ Fully Managed | |
| Optimize ROI | ✓ | |
| Campaign Reports | ✓ | |
| Website Tracking Codes to See Exactly What Pages a Lead Visits | ✓ Includes full Website integration | |
| Website Form Tracking Codes for CRM Tracking | ✓ Includes full Website integration | |
| Call Tracking | ✓ | |
| Website behavior tracking | ✓ Includes instant SMS notifications | |
| Lead Scoring | ✓ Includes full Website integration | |
| Campaign Analytics | ✓ Includes full Website integration | |
| AdWords integration | ✓ Includes full Website integration | |
| Content ROI tracking | ✓ Includes full Website integration | |
| Online and Offline Lead Tracking | ✓ | |
| Full MailSync for Complete CRM Recordkeeping | ||
| Sales and SEO Optimized Website | ||
| CLB Written, Customizable Content | ||
| Full CRM Integration for Visitor Tracking | ||
| Modern Design to Feature your Work | ||
| Meeting Scheduling Tool | ||
| Regular Design and Feature Updates Based on Network Research | ||
| Fully CRM-Integrated Idea Session Lead Form | ||
| Fully CRM-Integrated Dynamic Contact Form | ||
| SPAM Filter on Forms | ||
| Fast Email Notifications of New Form Leads | ||
| Selective Instant Text/SMS Notifications of Leads | ||
| SEO & Lead-Focused Blog | ||
| Build Trust & Authority with Reviews Page & Tool | ||
| Press Releases and Outreach Templates | ||
| Top of Market Award Showcase Page | ||
| Spec. Home Sales Listing Pages | ||
| Project Galleries to Spotlight Your Best Work | ||
| Support Client Experience & Communication with Client Portal | ||
| Fast-Loading with Global CDN | ||
| Fully Encrypted Secure HTTPS | ||
| DNS Management & Monitoring | ||
| Constantly updated Advanced SEO Metadata | ||
| Local Directory Submissions | ||
| SEO Keywords | ||
| PPC Remarketing Analysis & Management Available | ||
| PPC Display Ad Analysis and Management Available | ||
| PPC Landing Pages Creative and Implementation | ||
| SEO and Authority Enhancing Link Building | ||
| Google Analytics Management & Monitoring | ||
| CRM-Integrated Analytics and Reporting |