Building a house from the ground up is an exciting and complex process, but it can also be a difficult one to navigate. That's why the CLB Network has launched their innovative program, "Behind the Build," which gives builders a new way to showcase their projects and connect with prospects and partners. In this blog post, we'll take a closer look at the "Behind the Build" program and explore how it can benefit builders and potential homeowners alike.
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Provide A Unique Take on Home Building
The "Behind the Build" program offers a unique take on home building that goes beyond simple marketing. Instead, it gives prospects and partners an inside look at the entire process, from concept to completion. Builders can share personal insights on what inspired them to take on the project, the challenges they faced during construction, and how they worked with the client to create a one-of-a-kind home that suited their specific requests and needs.
Help Buyers Better Appreciate the Value of Your Work
But "Behind the Build" isn't just a way for builders to showcase their expertise and creativity. It's also a valuable tool for potential homebuyers, who can get an intimate look at the craftsmanship and care that goes into building a new home. Seeing the behind-the-scenes process can help buyers better appreciate the value of the work, and feel more connected to a project and its builders. As a result, they may be more likely to choose a builder they feel a relationship with before they even begin the formal buying process.
Create a Bigger Impact & Draw in Even More Clients
One aspect of the "Behind the Build" program that makes it stand out is its scalability. Builders can tailor the program to suit their needs, whether they want to focus on one project or showcase a whole range of homes in their portfolio. This flexibility allows builders to take advantage of the program in a way that works best for them and their business. By giving prospects and partners an inside look at a limited number of projects, or by presenting a whole variety of different construction techniques or customizations, they can create a bigger impact and draw in even more clients.
Instantly Connects Prospects & Partners
Another benefit of the "Behind the Build" program is that it offers an instant connection. By showing the project from start to finish, in its real-life context, builders can easily connect with prospects and partners in a visceral way. The program can help builders establish a reputation as quality builders, or connect with new partners in ways that other programs just don't seem to be able to. It's a great way to set a business apart from competitors and solidify a company's reputation in the market.
In conclusion, CLB Network's "Behind the Build" program is a great way for builders to showcase their skills and connect with prospects and partners in a personal and engaging way. By giving a behind-the-scenes look at the home building process, they can help clients appreciate the work that goes into creating a custom or semi-custom home, and establish a stronger, more meaningful relationship with homebuyers. With its scalability and ability to offer an instant connection, "Behind the Build" is a top choice for any builder looking to make a real impact in the market. Click here to participate in our “Behind the Build” program for builders and learn how to bring your own home tours to life!
The Certified Luxury Builders Network leads luxury builders to greatness. Since 2016 CLB Network and builders across the nation with annual sales ranging from $5M - $50M have worked together to deliver a 5-Star experience and become market-leaders. Working with one great company at a time, CLB gives builders the tools, training, and support to achieve success in Quality, Profit, and Pipeline freeing leadership to work on—not in—their business.
We're here to help builders. Experience and expertise is just a click away. Contact us today to see how your business measures up to our builders' benchmark, learn what "GREAT" looks like, and see how CLB can take your business to the next level.