The Top 10 Business Audit

In 1995, BJ identified ten performance statements that would have a major impact on his business and his way of thinking. We have made these ten statements into a 3-minute Business Audit to be taken by each member of the management team to analyze your business each quarter.

You and your management team are invited to take this 3-minute Business Audit now. You will receive a score from 0-100 and be able to identify what is working in your business and what is not. This audit will document how your business stands today, giving you a benchmark to refer to as you grow your business.

Please enter your best work email to unlock the audit. Then rate each statement based on how true it is for your business. If the statement is 100% true, mark 5 stars. If the statement is 100% false, mark 1 star. All 10 statements must be rated to receive a score.

What is your best work email?

What is your total number of employees?

1-3

4-10

10-20

20 or more

What will your total sales be in new contracts this year?

Less than $1 million

$2M-$5M

$5M-$10M

$10M-$15M

$15M-$25M

$25M or more

1. Our company has a Strategic Business Plan in writing that has been shared with everyone in the company.

2. Our Company will not submit bids in competition with other builders for jobs.

3. The following (3) management team positions are filled and receive the salaries shown, adjusted for our volume and market. If I hold any of these positions, then I receive the salary shown prior to, and separate from net profit distributions.

Director of Constructions Operations: 1.75% of Gross Volume or $175,000 if at $10M
Sales Manager: 1% of Gross Volume or $100,000 if $10M
Controller or CFO: 1% of Gross Volume or $100,000

4. After paying all job costs, overhead, including the management team salaries in #3 above, our net profit remaining is a minimum of 10% of our gross revenue for the year.

5. If I stop working it will have no effect on my business. I am in a position to sell the business for a profit, or continue to receive my share of the profits as a source of recurring income.

6. All employees keep a scorecard with weekly and monthly numbers that they report to management or their supervisor.

7. Our brand has been defined in writing. We have identified our target market in writing. We have a process with a clear criteria in writing to identify our “Best Fit” client. Our online and offline marketing reflects our brand message to attract qualified referrals.

8. We use a pre-construction or design agreement that qualified prospects will sign and give us a check at the first or second time we meet. Some will hire us before we meet simply by visiting our website and speaking with us on the phone.

9. We are a leading online brand in our market. We have a sales funnel website that is linked to a CRM (client relationship management) platform that identifies qualified prospects and starts an automated campaign with them.
The CRM tracks, records, and creates reports of all critical business activities.

10. We have a system in place that makes contact at least once per month with all of our past and current clients, realtors, architects, interior designers, as well as our subcontractors and suppliers, to generate a continuous pipeline of qualified referrals.

Based on your ranking, your business is operating at:

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