Learn How CLB’s Metrics, Scorecards, And KPI's Are Critical To Your Construction Company’s Success

You wouldn’t build a custom home without a blueprint and plan, because they ensure the success of the build.

In the same way, your business needs a marketing plan, complete with metrics, scorecards and key performance indicators (KPIs) in order to succeed as a company. All truly great companies use such measures to track their effectiveness and business performance and also use performance metrics to help all the employees clarify their responsibilities and make better decisions. Such metrics drive the right behaviors, processes, and accountability within your company to help you achieve your business goals, fill your pipeline, and dominate your market.

3-MINUTE AUDIT: Use this audit to assess your construction company against your peers to determine your strengths, weaknesses, opportunities, and threats.

"Truly great companies are driven by metrics. Your plan, focus, and execution of performance metrics and scorecards will determine your success or failure.” ~ Mike Myers, CLB Network

Related: Download our ebook to learn how CLB can show you how to create, update, and manage your scorecards.

The following Q&A gives just the briefest introduction into scorecards and KPIs and why they are important for you and your business.

What is the difference between a scorecard and a key performance indicator (KPI)?

• KPIs measure company performance, whereas scorecards measure company perspective.

Why have scorecards driving your business?

• Scorecards focus on the core competencies, processes, decisions, and actions that have the greatest impact on your business and customer satisfaction.

How do scorecards lead to a business’s success?

• Knowing at a single glance the status of the business and its performance reduces noise and increases focus for everyone in the company, getting everyone on the same page.

What should the scorecard reflect about the business?

Scorecards reflect one of the following aspects of your company:

• Financial performance.
• Customer satisfaction and attitudes.
• Internal operational goals necessary to meet customer objectives.
• Intangible drivers of your future success, known as the “Innovation Perspective”, such as hiring the right people, having the right processes, training people so they become assets, implementing systems to improve the performance of the business, etc.

To learn more about these important business metrics, contact our trusted team of advisors. We can provide you with all you need to know about how to create, update, and manage your scorecards, giving you a clearer vision of your business, your ideal client, and what your local and social brand design ought to be.