8 Reasons A Digital Assets Library Can Skyrocket Your Construction Business
Have you considered implementing a content marketing strategy into your home building business? If you’ve thought about it, that’s a great first step, let’s continue the conversation! If not, CLB is here to help!
"Your content should attract the right people to your site, convert those people into leads, and nurture and help close them into customers.", Mike Myers, CLB Network
Certified Luxury Builders Network has a team solely focused on creating the perfect messaging to get to your best fit clients. Gain the trust of your best-fit clients right from the start with your customized Content Library.
- Increase your website traffic and produce qualified leads: Having high quality content readily available is essential in attracting and converting your target customers. Simply stated, our digital assets library is designed to reach your clients with the right messaging at the right times through the right channels, encompassing all forms of your messaging, including written, video, downloadable offers and more. Through a consistent inbound content strategy, your customers will understand why you exist and will begin to rely on the helpful information you provide!
- Engage your best-fit clients by answering questions & addressing pain points: Your best-fit clients have problems (a.k.a. "buyer pain statements"). When you start with the problem your content will address, your content will connect with leads looking for solutions. Our digital assets library designed specifically for luxury builders relies heavily on producing valuable information that will educate and help address the pain points of your best-fit clients while establishing you as a thought leader in the industry.
- Fill your pipeline with best-fit clients who intend to plan, buy, build, or remodel a home: Drive qualified buyers to your website by publishing on high-traffic news sites. Each piece of content acts as a landing page to warm up best-fit clients to your brand and begin to build trust and legitimacy.
- Guide your best-fit clients down the path towards making a decision: Your best-fit clients are actively searching and conducting research online before making a purchase. The buyer’s journey shows the different stages potential buyers go through before deciding on a solution. We use the buyer’s journey as a roadmap for guiding your potential best-fit clients down the path towards making a decision.
- Increase brand awareness & establish yourself as a thought leader: Content marketing is an excellent way to demonstrate knowledge and expertise and build trust with your audience. The more content you make available, the more exposure you give your brand. Every piece of content has the potential to widen your audience and connect you with best-fits.
- Save tons of time and money: We’ve done the legwork for you! After doing tons of market research, we’ve established the main pain points / points of contention that your best-fit clients face and have built our entire content strategy around just that! This way, they are getting the answers they need in one place and you are not left answering the same questions over and over again.
- Stand out from your competitors: Understanding your business' unique value proposition, and then conveying that in your content, will set you apart from the competition and information overload in the marketplace.
- Build trust and legitimacy: When done correctly, content marketing helps create a relationship with your audience, which leads to trust. And if your audience trusts you, they’ll be more willing to do business with you when they’re ready to make a purchasing
"The free resource guides are really helpful. They help our clients answer questions, understand processes and make decisions. It not only builds a strong level of trust but it saves them thousands of hours of consulting with other people" - Julie Laughton, Julie Laughton Design Build
Guide: CLB's Content Marketing Strategy For Home Builders
Discover how CLB creates dynamic content marketing strategies for luxury builders designed to elevate your business, help you dominate your market, and increase your pipeline.
The Certified Luxury Builders Network leads luxury builders to greatness. Since 2016 CLB Network and builders across the nation with annual sales ranging from $5M - $50M have worked together to deliver a 5-Star experience and become market-leaders. Working with one great company at a time, CLB gives builders the tools, training, and support to achieve success in Quality, Profit, and Pipeline freeing leadership to work on—not in—their business.
We're here to help builders. Experience and expertise is just a click away. Contact us today to see how your business measures up to our builders' benchmark, learn what "GREAT" looks like, and see how CLB can take your business to the next level.