How Yelp Benefits The Growth Of Your Construction Business

Yelp Is A Resource That Consumers Have Grown To Trust And Use Daily.

Yelp is one of the most-trusted online business directories when it comes to reviews. With more than 130 million monthly users, using Yelp for business can be a very powerful tool for luxury builders that want to get found online.

In today’s competitive business environment, with online searching becoming the prevalent way of finding service companies, the new “word-of-mouth” referral method has become online reviews via Yelp. Consumers searching for home-service contractors are finding Yelp reviews especially helpful in making selections, such as choosing a trustworthy custom home builder.

If your construction business isn’t being represented on Yelp, you are at a disadvantage. 

A Bright Local study found that 91% of consumers turn to review sites to determine if a local business is a good one. With 9 out of 10 people turning to a review site before deciding to spend money with a business, it’s important to understand how to effectively set yourself up for success.

Gain Top Rankings on Apple Maps Using Yelp

Apple Maps is currently the default map system for several hundred million devices world wide. While the Apple Maps ranking algorithm is too new to really know much about it, I also know from experience the success a top listing can bring to a local business. So what's the key to getting your local business listed within Apple Maps?...surprisingly it's Yelp.

Yelp’s Business Review Data Is Deeply Integrated Into Apple Maps

Yelp is one of the most important places (next to Google) that any local business can grow its online profile and reviews. If you’ve spent any time on Apple Maps, you already know how much data it currently pulls from Yelp. Combine that with the fact that Siri, Apple’s conversational iOS search assistant, uses Yelp as its go-to source for data on local businesses and it’s easy to see why Yelp needs to be one of the top places you focus on building out your local profile. However, a top listing at Yelp also comes with 2 added benefits that shouldn't be ignored. Those include:

The Customer Search Experience Is No Longer A Linear Journey

9 out of 10 people trust online reviews as much as they trust peer to peer recommendations.  There is no virality with Yelp reviews and there is no short shelf-life. Yelp’s data about your reputation spreads way beyond Yelp itself. Siri, Apple Maps, and other systems use Yelp ratings in the search results served to users.

Why Use Yelp For Your Construction Business

Companies often use Yelp to increase their business’s online visibility, build brand awareness, and in return, increase sales. Yelp has high domain authority, so listings can rank highly on Google for search queries that a small business might struggle to rank for. Millions of people visit Yelp from Google searches or directly, giving businesses a way to get found online without making a large investment in other local search engine optimization (SEO) services.

The Pros Of Yelp For Business

When considering whether your construction business should use Yelp, there are some very strong pros. The top advantages of using Yelp for business include increased exposure, social proof, and that it’s free to create and manage a profile. These all make Yelp an affordable and effective way to market your business. Here are the top pros of Yelp for business:

• Increased Exposure: With more than 130 million active monthly users, your business is likely to gain a lot of exposure if it has a quality business page with many good reviews.
• Social Proof: People use reviews when making purchasing decisions. Good reviews provide social proof, which gives those new to your business the confidence to try it or to choose it over that of a competitor.
• Free: While you can pay for enhanced business page features or Yelp ads, it’s free to create and manage a business page on Yelp.
• Improved SEO Rankings: Discoverability on Yelp impacts your visibility on SEO, connecting you with best-fit clients that are in need of your services.