Each day leading up to the New Year, CLB will bring you new inspiration from our very own toolbox to help you focus on, accelerate toward, and achieve your business goals. Download, enjoy these free tools and check back in as we continue to highlight essential tools for your success all month long and tee you up for more success than ever in 2022!
Achieving ‘great’ in your market involves not only the beautiful homes you build for your clients, but also having a finger on the pulse of how things are going within your own company, It means knowing how you stack up against your peers in terms of your strengths, weaknesses, opportunities and threats. Use our audits to assess your company and discover ways that you can continue striving for great within your own walls.
Growing your home building business means growing your client base, your pipeline. But how do you increase your pipeline and improve your win percentage? Do you have a clear strategy that supports the types of projects you want? Is hope part of your strategy? Everything you need to know in order to increase your pipeline is right this way.
Finding your best-fit clients is the key to building success in your business. Do you have your target market clearly identified and are you on top of your strategy to reaching them? Use this worksheet to zero in on that perfect client and perfect the marketing strategies that will bring them to you.
How’s your budget treating you? Does it bring you peace of mind AND make you money? Use our budgeting worksheet to iron out the kinks in your budget to make it work for you and help you achieve GREAT in your business.
An entrepreneur has all the essential business skills of a successful business owner, AND knows that working on their business — rather than in it — means creating the environment and culture that inspires all team members to trust, contribute, grow, and achieve success. Download this guide to learn how to make small, yet necessary, changes to fuel your business growth and happiness.
Download this guide to discover how CLB creates dynamic content marketing strategies for luxury builders designed to elevate your business, help you dominate your market, and increase your pipeline.
Simply put, content is king and distribution is queen. Download this step-by-step guide to learn how CLB's well-crafted content distribution strategy is designed to elevate your home building business and attract best-fit clients.
Featuring your gorgeous, finished projects well is vital to attracting new clients, but knowing how to best create and display gorgeous photos that do justice to your hard work can be a challenge. Following our imagery guide will ensure that your images and branding look their best everywhere, in print and online.
Houzz is an excellent tool for your best-fit clients to be able to find you in your target markets, if you know how to make it work for you. In this case study, learn how one luxury builder in Naples used CLB Brand Builder to get 40% of their best-fit clients from Houzz.
Your online reputation matters: more than 80% of decisions to hire a builder involve checking their online reviews. Out-pacing your competition in 5-star reviews can determine whether or not you are hired for a job, and will impact your search rankings—and business— on Google, Houzz, Facebook and Yelp. Click here to learn how to optimize your online reputation and make your reputation work for you.
A strong social media presence is vital today for building your business. The 9 tactics we share here will show you how to create a solid social media foundation and set an accurate and precise trajectory toward long-term, sustained growth, through cultivating a following that will benefit you and your business.
Part of building a brand is communicating newsworthy achievements to best fit clients and partners. Learn how a well-timed and well-worded press release can show those potential clients and partners that you don’t just build a house— you build dreams and provide a 5-Star Experience using the 5 Simple Steps. Our guide has even more about building your brand through savvy and on-target use of press releases.
In this guide we walk you through everything you need to know to run a successful and highly profitable business - the foundation of construction accounting, why it is different, and the 5 key financial ratios you can use to measure the performance of your business within the construction industry
Using the MLS helps home builders target and drive best-fit leads, build their pipeline, and dominate their market. Download our latest eBook to learn more.
To learn more about construction margin vs. markup, we put together this easy-to-follow infographic how to calculate margin and markup the easy way.
This ultimate ebook covers all the important aspects of construction margin vs. markup - what is the difference plus how to calculate and avoid the pitfalls.
Truly great companies are driven by metrics. Download our latest eBook to learn how CLB's metrics, scorecards, and key performance indicators (KPIs) are crucial to your success as a company.
A detailed look at 14 days in the life of a CLB marketing campaign and how our marketing strategy connects builders with best-fit clients and 7-figure projects.
Here we discuss the importance of press release services and how contractor press releases garner impressions and connect luxury builders with best-fit clients.
Curious to see how home values in the luxury market are stacking up in 2021-2022? Download our latest Luxury Market Report to see the full scope of the North American luxury markets.
Some 87% of buying decisions begin with research conducted online. Only 22% of businesses say they’re using hyperlocal targeting to its full potential. Why aren’t you? Learn more here.
Download this guide to learn how QR codes help builders increase engagement, record impressions, and provide clients with valuable info.
The future is bright for social media, with 71% of consumers saying they found themselves using more social media in the past year than ever before. Download our free guide to learn how CLB's unique and effective Instagram strategy for builders can add to your bottom line.
The Certified Luxury Builders Network leads luxury builders to greatness. Since 2016 CLB Network and builders across the nation with annual sales ranging from $5M - $50M have worked together to deliver a 5-Star experience and become market-leaders. Working with one great company at a time, CLB gives builders the tools, training, and support to achieve success in Quality, Profit, and Pipeline freeing leadership to work on—not in—their business.
We're here to help builders. Experience and expertise is just a click away. Contact us today to see how your business measures up to our builders' benchmark, learn what "GREAT" looks like, and see how CLB can take your business to the next level.