To truly thrive, a successful business needs to understand its target market and knows how to reach its potential customers. Technology plays an increasingly important role in this process, and those who fail to leverage data-driven insights and a deep industry network will be at a disadvantage. Luckily, our team can help you establish your company as a leading brand in your market. We'll create and implement a marketing plan for construction that achieves your strategic business goals, confirm your target market with a comprehensive market analysis, identify and engage strategic partner referral sources, and create a sales process that accelerates closing 'Best-Fit' clients. With our help, you'll be able to unlock the full potential of your business and make informed decisions that lead to success.
LOOKING TO HAVE A HIGH-PERFORMANCE COMPANY? WE'D HIGHLY RECCOMMEND CLB
We found the CLB Mastery, Accelerate, and Dominate programs to be most useful and would highly recommend CLB to any Luxury Builder looking to have a high performance business. - Kansas City, MO
Growing your home building business means growing your client base, your pipeline. But how do you increase your pipeline and improve your win percentage? Do you have a clear strategy that supports...
Finding your best-fit clients is the key to building success in your business. Do you have your target market clearly identified and are you on top of your strategy to reaching them? Use this...
Discover how CLB creates dynamic content marketing strategies for luxury builders designed to elevate your business, help you dominate your market, and increase your pipeline.
Simply put, content is king and distribution is queen. Download this step-by-step guide to learn how CLB's well-crafted content distribution strategy is designed to elevate your home building...
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A must read! Download our newest case study detailing how CLB's strategic partner program led one luxury home builder to an additional $30 million in revenue.
Using the MLS helps home builders target and drive best-fit leads, build their pipeline, and dominate their market. Download our latest eBook to learn more.
A detailed look at 14 days in the life of a CLB marketing campaign and how our marketing strategy connects builders with best-fit clients and 7-figure projects.
Some 87% of buying decisions begin with research conducted online. Only 22% of businesses say they’re using hyperlocal targeting to its full potential. Why aren’t you?
Learn how one builder increased best-fit clients by 200% in 6 months through the implementation of our dynamic marketing mix designed specifically for luxury builders.
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What does a construction consultant do?
Very basically, construction consultants help clients make sound preparations for their upcoming projects and ensure that contractors complete the project on cost. They provide cost estimates, draw budgets, select contractors, administer contracts, and resolve differences between contractors and project owners.
How do I create a construction business plan?
Describe your business in terms of the specific services you’ll offer, who will do the work, and what sets you apart from your competitors. Lay out how you will bid and price jobs, plus be sure to include a marketplace overview, marketing strategy and financial projections.
How do I scale my home building business?
Efficiently scaling your company means building systems that are both predictable and repeatable. Growing the business requires careful planning and judicious investment. Therefore scalable growth of your construction business means identifying ways to scale your business systems to increase the pace of growth using the lowest investment possible.
In part, scalable growth is identifying functions and processes within the company that are truly scalable.
There are several potential areas of scalability, including:
What kind of accounting do construction companies use?
Cash basis method: In general, companies can use one of two overall accounting methods: cash basis or accrual basis. Cash basis is the simplest approach to recognizing contract revenue. With cash basis accounting, you record revenue when you receive payment and record expenses when you actually pay them
What is construction operations management?
Construction operations management typically revolves around ensuring projects move forward on-schedule and on-budget. Often, this entails creating schedules, managing personnel, communicating with clients, and working with project managers to overcome challenges.
What is the profit margin on a custom home?
The average profit on new construction homes varies every year. For example, the gross profit margin for custom home builders in 2018 was 19% to 20%, which rose to 21% to 23% in 2019. Because of the slow economy in 2020, this range dropped to 15%-18% during the year.
What is the average profit margin for a general contractor?
According to the Construction Financial Management Association (www.cfma.org), the average pre-tax net profit for general contractors is between 1.4 and 2.4 percent and for subcontractors between 2.2 to 3.5 percent.
How do you brand a construction company?
Quality craftsmanship can’t always speak for itself. That’s where having a strong construction brand comes in. This consists of everything from establishing a memorable logo, having a professional website, developing downloadable and blog content that addresses questions and issues your prospects and clients are facing, remaining consistent on social media, and so much more.
How do I create a marketing plan for a construction company?
The best way for construction companies to show their value and obtain new leads is to have a marketing plan. A marketing plan will outline how you’re positioning your company in the market and what channels you’re capitalizing on. Contact CLB’s marketing experts for your own construction marketing plan.
*The CLB Standard Package program includes bi-monthly (1) hour video conference calls with your team and CLB Trusted Advisors & Topic Experts, off-line activities, complete systems, process documents and training videos. The CLB-OS program covers 4 critical Focus Areas of your business. The Focus Areas covered and timing of the program is tailored to each member’s business needs.
Sessions consist of live Zoom conferences facilitated by CLB area specialists with member company staff invited to participate. All sessions are recorded and posted for anytime access by member company staff. Curriculum is designed to serve the highest priority needs of the member company.