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Brand, Marketing & Sales

Build A Construction Brand That Attracts An Endless Pipeline Of "Best-Fit" Clients

To truly thrive, a successful business needs to understand its target market and knows how to reach its potential customers. Technology plays an increasingly important role in this process, and those who fail to leverage data-driven insights and a deep industry network will be at a disadvantage. Luckily, our team can help you establish your company as a leading brand in your market.

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Brand, Marketing & Sales

BUILD A CONSTRUCTION BRAND THAT ATTRACTS AN ENDLESS PIPELINE OF “BEST FIT” CLIENTS

To truly thrive, a successful business needs to understand its target market and knows how to reach its potential customers. Technology plays an increasingly important role in this process, and those who fail to leverage data-driven insights and a deep industry network will be at a disadvantage. Luckily, our team can help you establish your company as a leading brand in your market. We'll create and implement a marketing plan for construction that achieves your strategic business goals, confirm your target market with a comprehensive market analysis, identify and engage strategic partner referral sources, and create a sales process that accelerates closing 'Best-Fit' clients. With our help, you'll be able to unlock the full potential of your business and make informed decisions that lead to success.

Course Overview

  • Learn how to establish your company as a leading brand in your market.
  • Create and execute a marketing plan to meet your long-term strategic business objectives.
  • Confirm your Target Market with a comprehensive market analysis.


LOOKING TO HAVE A HIGH-PERFORMANCE COMPANY? WE'D HIGHLY RECCOMMEND CLB

We found the CLB Mastery, Accelerate, and Dominate programs to be most useful and would highly recommend CLB to any Luxury Builder looking to have a high performance business. - Kansas City, MO

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Frequently Asked Questions

What does a construction consultant do?

Very basically, construction consultants help clients make sound preparations for their upcoming projects and ensure that contractors complete the project on cost. They provide cost estimates, draw budgets, select contractors, administer contracts, and resolve differences between contractors and project owners.

How do I create a construction business plan?

Describe your business in terms of the specific services you’ll offer, who will do the work, and what sets you apart from your competitors. Lay out how you will bid and price jobs, plus be sure to include a marketplace overview, marketing strategy and financial projections.

How do I scale my home building business?

Efficiently scaling your company means building systems that are both predictable and repeatable. Growing the business requires careful planning and judicious investment. Therefore scalable growth of your construction business means identifying ways to scale your business systems to increase the pace of growth using the lowest investment possible.

In part, scalable growth is identifying functions and processes within the company that are truly scalable.

There are several potential areas of scalability, including:

  • Digitizing paper processes
  • Project management
  • Bidding
  • Cashflow
  • Marketing

What kind of accounting do construction companies use?

Cash basis method: In general, companies can use one of two overall accounting methods: cash basis or accrual basis. Cash basis is the simplest approach to recognizing contract revenue. With cash basis accounting, you record revenue when you receive payment and record expenses when you actually pay them

What is construction operations management?

Construction operations management typically revolves around ensuring projects move forward on-schedule and on-budget. Often, this entails creating schedules, managing personnel, communicating with clients, and working with project managers to overcome challenges.

What is the profit margin on a custom home?

The average profit on new construction homes varies every year. For example, the gross profit margin for custom home builders in 2018 was 19% to 20%, which rose to 21% to 23% in 2019. Because of the slow economy in 2020, this range dropped to 15%-18% during the year.

What is the average profit margin for a general contractor?

According to the Construction Financial Management Association (www.cfma.org), the average pre-tax net profit for general contractors is between 1.4 and 2.4 percent and for subcontractors between 2.2 to 3.5 percent.

How do you brand a construction company?

Quality craftsmanship can’t always speak for itself. That’s where having a strong construction brand comes in. This consists of everything from establishing a memorable logo, having a professional website, developing downloadable and blog content that addresses questions and issues your prospects and clients are facing, remaining consistent on social media, and so much more.

How do I create a marketing plan for a construction company?

The best way for construction companies to show their value and obtain new leads is to have a marketing plan. A marketing plan will outline how you’re positioning your company in the market and what channels you’re capitalizing on. Contact CLB’s marketing experts for your own construction marketing plan.


*The CLB Standard Package program includes bi-monthly (1) hour video conference calls with your team and CLB Trusted Advisors & Topic Experts, off-line activities, complete systems, process documents and training videos. The CLB-OS program covers 4 critical Focus Areas of your business. The Focus Areas covered and timing of the program is tailored to each member’s business needs.

Sessions consist of live Zoom conferences facilitated by CLB area specialists with member company staff invited to participate. All sessions are recorded and posted for anytime access by member company staff. Curriculum is designed to serve the highest priority needs of the member company.